As a business owner or employer, leading your organization through the coronavirus pandemic and conceivable downturn, you should be innovative in your methodology in reshaping your working environment into an environment safe for both staff and customers.
One of the most significant pieces of your business' reviving system will be to ingrain trust in your customers and workers.
Things will definitely be different after the obligatory shutdowns and limitations have been lifted. It’s likely to expect crowd limits and social distancing practices that continue long after you have reopened your business. This is an ideal opportunity to consider how you may need to change your business or move your concentration to address the progressions that will impact your business. Are there other products or services you can offer that would make more sense given the crisis we will be emerging from? Is there a different way to offer your services or get your products to consumers, such as more online or virtual options? The answer is Yes! This is your opportunity to “ReDefine” practices and products, cleanse and “ReFresh” not just your environment but also the attitudes of your employees and customers, and “ReOpen” with confidence. Below are 10 tips to help you get started.
TIP #1 Increase Online Activity
As the doors of your business will begin to reopen once more, your customers and prospects will be less open to shaking hands and other customary experiences. Additionally, they may be leery of having physical contact with many objects in the environment. They may want to make the most of any available online engagements. Nobody truly knows to what extent this will last. Be that as it may, you can make the most this pandemic to extend your services and capacities now and moving forward. Inspiration of the ideas below may be helpful.
Numerous organizations and companies depend on the yearly circuit of expos and trade shows to network and build customer relations. In industries that are not digital-native, they may also be less sophisticated in their digital growth and customer relations strategies. For smaller businesses especially, used to getting new customers through word-of-mouth referrals or on the strength of a hard-won reputation, their loss is coming as a shock.
Of course, this means there’s opportunities out there for the taking, if your business has been previously slow to adapt to digital marketing. A key factor in resilience is adaptability.
While these are unfavorable times for everybody, smart social media and digital marketing strategies can still influence customers in a positive, profound way. Consider the following stay in front of your clients during this crisis and beyond.
Email and social media campaigns.
Paid social media campaigns.
Paid social digital radio campaigns.
Paid search campaigns on both Google and Bing networks. Despite COVID-19, there are still thousands of searches each month for the services.
Online Purchases and Virtual Interaction
This is the ideal opportunity to embrace e-commerce and online services. Etsy, eBay, and Amazon make it easy to sell products online if you didn’t build your website to accommodate online sales.
On the off chance that your business previously didn't offer products and services that can be purchased and/or used online, consider transforming your offerings and reinvent your business to become more virtual friendly. For example, hairstylists can’t style hair over a video call, but they can sell quality hair products and conduct home hair-care tutorials. Likewise, not all restaurants can offer curbside pickup. If that’s the case, it might be time to reinvent the menu with some to-go friendly options. Selling gift cards or gift certificates could be another method to help keep your business pushing ahead.
TIP #2 Incorporate Barriers
Physical changes to work sites and work spaces are fundamental to help better protect your employees and customers against the coronavirus. Bosses should lead a hazard evaluation of existing work sites and consider changes that will lessen the possible exposure to COVID-19. For instance:
Making Barriers: Installing plexiglass, strong screens or others dividers might be an appealing alternative, especially for offices with open floor plans.
Reconfiguring Space: Some businesses might have the option to rearrange work areas and workstations to make more separation between employees.
Limiting Equipment Use: To the degree practicable, bosses may restrict the sharing of certain equipment.
TIP #3 Consider Replacing Surfaces in Work Spaces and Common Areas
Some coronaviruses can live on surfaces for a considerable length of time, however very little is known about the new coronavirus’ ability to survive on surfaces. While frequent cleaning is important and fundamental to decrease the danger of getting the coronavirus, it very well may be harming to many surface types.
Consider lasting defensive coatings that can be applied to existing surfaces and items without the need for removal or replacement.
Floor coverings, mats, window hangings, pads and other delicate, permeable surfaces are not ideal surfaces for frequent cleaning and should be replaced with another material that can hold up better against frequent cleaning. Nonetheless, if you are not able to replace your current surfaces, it is recommended by some to clean these surface types with items such as, Purell Multi-Surface Disinfectant or Sani-Spritz Spray. Wash utilizing the hot water setting and afterward dry totally. Dust with a vacuum cleaner’s soft brush attachment or with a soft, long-handled broom with synthetic fibers.
TIP #4 Incorporate Sanitation Stations
Perhaps the most ideal approaches ensure employee safety during the coronavirus pandemic is implementing required personal sanitizing and disinfection. Strategically placing cleansing stations throughout your office, worksite or retail location is perfect.
You can provide hand sanitizer and antibacterial wipes at entrances. Also, setting up hand-washing stations wherever possible helps to encourage workers to wash their hands frequently with soap and warm water for at least 20 seconds.
TIP #5 Maintain a Clean Environment
While the spread of the infection may feel unavoidable, the truth of the matter is that acceptable cleaning and sanitization schedules can enormously decrease or eliminate the viral count of COVID-19 on surfaces and items in the workplace. Here are a couple of key focuses you should know before you start:
Use disposable gloves, gowns and a mask for cleaning and disinfection. Carefully remove and throw them away immediately after disinfection and trash disposal.
Always clean before beginning disinfection. Cleaning with a detergent or soap and water solution removes particles that can carry the COVID-19 on surfaces. This reduces the viral load before disinfection begins, which helps the disinfectant to be more effective in killing the remaining virus.
If using disinfecting wipes (such as Clorox or Lysol wipes) remember that to properly disinfect, you should clean only one item at a time, using enough wipes to ensure the surface stays wet for 4 minutes.
Remember to never mix cleaning products together.
Clean and disinfect high-touch surfaces daily in common areas (e.g. tables, hard-backed chairs, doorknobs, light switches, phone receivers and keypads, remotes, handles, desks, toilets, sinks, shared electronics and equipment, digital signage, and touch-screen kiosks).
TIP# 6 Adjust Hours, Schedules and Attendance Type
Bosses may well get numerous requests to proceeded with remote work arrangements after stay-at-home requests are lifted. In any case, the experience of working remotely may affect judgments about whether essential job functions can be performed while working remotely. Also, there are a few organizations that require workers onsite, for example, retail locations. Here are a few ideas to help support and accommodate employee concerns and safety.
Limit Store Working Hours
Stagger Start Times, Breaks and Snacks.
Rotate in-office days (I.e. 2 days in office, 3 days at home).
Allow Vulnerable Individuals to principally telecommute (I.e. Old representatives, pregnant workers, representatives with dysfunctional behavior and related fears, and so forth.).
Additionally, employees who commute to work by public transportation may face increased exposure risks that businesses should take into consideration.
TIP #7 Implement Strong Work Attire
What should the clothing standard will be when employees return back to the workplace? Some companies are grappling with hesitant employees fearing to return to the office too soon. It is easy for anxiety and tension to fill the air as employees are concerned with potential exposure to the coronavirus. Employees should be incorporating a variety of solutions to help their employees perform at their best once they return. As there are a number of solutions that will be implemented, supporting an even-more relaxed dress code could be way of making workers feel more at ease.
TIP #8 Maintain Distance
It’s no secret that practicing sensible social distancing is critical to prevent the spread of coronavirus. It is recommended to maintain a six foot distance whenever possible. There will be additional stress and uncertainties as you try to get your business up and running again. Again, allowing some remote working or flexibility with shifts could also help with social distancing by reducing the number of people in your workplace at the same time. Some other ideas are:
Limit the number of people who use elevators and hoists at one time.
Hold meetings in an outside or large space.
limit the number of people allowed in your store at any given time
Restrict the number of people on-site and where they are assigned to work.
Minimize the number of people using each piece of equipment.
Limit unnecessary on-site interaction between workers and outside service providers.
Utilizing DIRECTIONAL SIGNAGE CAN ALSO HELP
Put marks on the floor to encourage people to maintain proper distance.
Consider making aisles one-way to limit foot traffic.
Erect posters and signage reminding people to maintain a physical distance.
Post signage on hygiene in multiple languages.
TIP #9 Expand Delivery as well as Pickup
For many people, curbside pick-up is the safest, most convenient option to get what they need while maintaining social distancing. That’s why a number of essential retail businesses are offering curbside pick-up for online orders.
Online orders with curbside pick-up means less interaction between employees and customers. It also cuts down the number of people shopping in your store at any given time, which is ideal for practicing social distancing in high-traffic places. Some are even creating senior-only hours for curbside pickup as an additional way to support the more vulnerable elderly population.
In addition to curbside pickup, think about adopting contactless delivery methods for your customers.What does this mean for your business? How can you implement curbside pickup for products?
TIP #10 Educate Your Customers
It's essential to communicate with your customers in regards to your business on the methods they should take to protect themselves.
As you get ready to reopen your business, ensure you have an arrangement to impart new hours and procedures going ahead. Are your store hours adapting? Are you continuing to sell products and services online? Do your customers need to reschedule appointments? Get this information in front of your customers at the earliest opportunity.
Advise customers to shop alone and infrequently. By minimizing trips, they can minimize risk for everyone! Also, remind them not to come when they’re feeling sick, to keep their distance and to avoid paying with cash when they can.
There are various ways you can reach employees and customers to share this information. For instance, many stores are putting up flyers with COVID-19 shopping tips near store entrances and in employee lunchrooms. You can likewise send out emails to your subscribers and post on various social media channels to help spread news and updates.
Consider assigning an employee at the entrance of the store to monitor the number of customers entering at any one time.
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