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Your business after covid19: ReOpen, ReFresh, ReDefine! 10 Tips to get you started

As a business owner or employer, leading your organization through the coronavirus pandemic and conceivable downturn, you should be innovative in your methodology in reshaping your working environment into an environment safe for both staff and customers.

One of the most significant pieces of your business' reviving system will be to ingrain trust in your customers and workers.

Things will definitely be different after the obligatory shutdowns and limitations have been lifted. It’s likely to expect crowd limits and social distancing practices that continue long after you have reopened your business. This is an ideal opportunity to consider how you may need to change your business or move your concentration to address the progressions that will impact your business. Are there other products or services you can offer that would make more sense given the crisis we will be emerging from? Is there a different way to offer your services or get your products to consumers, such as more online or virtual options? The answer is Yes! This is your opportunity to “ReDefine” practices and products, cleanse and “ReFresh” not just your environment but also the attitudes of your employees and customers, and “ReOpen” with confidence. Below are 10 tips to help you get started.

TIP #1 Increase Online Activity

As the doors of your business will begin to reopen once more, your customers and prospects will be less open to shaking hands and other customary experiences. Additionally, they may be leery of having physical contact with many objects in the environment. They may want to make the most of any available online engagements. Nobody truly knows to what extent this will last. Be that as it may, you can make the most this pandemic to extend your services and capacities now and moving forward. Inspiration of the ideas below may be helpful.

Online Marketing

Numerous organizations and companies depend on the yearly circuit of expos and trade shows to network and build customer relations. In industries that are not digital-native, they may also be less sophisticated in their digital growth and customer relations strategies. For smaller businesses especially, used to getting new customers through word-of-mouth referrals or on the strength of a hard-won reputation, their loss is coming as a shock.

Of course, this means there’s opportunities out there for the taking, if your business has been previously slow to adapt to digital marketing. A key factor in resilience is adaptability.

While these are unfavorable times for everybody, smart social media and digital marketing strategies can still influence customers in a positive, profound way. Consider the following stay in front of your clients during this crisis and beyond.

  • Email and social media campaigns.

  • Paid social media campaigns.

  • Paid social digital radio campaigns.

  • Paid search campaigns on both Google and Bing networks. Despite COVID-19, there are still thousands of searches each month for the services.

Online Purchases and Virtual Interaction

This is the ideal opportunity to embrace e-commerce and online services. Etsy, eBay, and Amazon make it easy to sell products online if you didn’t build your website to accommodate online sales.

On the off chance that your business previously didn't offer products and services that can be purchased and/or used online, consider transforming your offerings and reinvent your business to become more virtual friendly. For example, hairstylists can’t style hair over a video call, but they can sell quality hair products and conduct home hair-care tutorials. Likewise, not all restaurants can offer curbside pickup. If that’s the case, it might be time to reinvent the menu with some to-go friendly options. Selling gift cards or gift certificates could be another method to help keep your business pushing ahead.

TIP #2 Incorporate Barriers

Physical changes to work sites and work spaces are fundamental to help better protect your employees and customers against the coronavirus. Bosses should lead a hazard evaluation of existing work sites and consider changes that will lessen the possible exposure to COVID-19. For instance:

  • Making Barriers: Installing plexiglass, strong screens or others dividers might be an appealing alternative, especially for offices with open floor plans.

  • Reconfiguring Space: Some businesses might have the option to rearrange work areas and workstations to make more separation between employees.

  • Limiting Equipment Use: To the degree practicable, bosses may restrict the sharing of certain equipment.